Betting news tagged with 'world cup'

In a stunning and historic collapse, the Italy national football team has failed to qualify for the 2026 FIFA World Cup, marking the third consecutive tournament the four-time champions will miss. Once synonymous with global dominance, Italy's latest elimination has triggered widespread criticism, soul-searching, and questions about the future of one of football's most storied nations.

Read more » Italy's World Cup Disaster: A Football Giant Falls Short for the Third Straight Time

SOFTSWISS Sportsbook is urging operators to launch their sports betting platforms well ahead of major tournaments, arguing that early preparation - not last-minute rollouts - drives the strongest revenue and retention results.

In a new interview, Iren Kuznietsova, Head of Business Operations at SOFTSWISS Sportsbook, explains why operators who try to activate a sportsbook only weeks before the World Cup often end up troubleshooting instead of benefiting from the event's traffic surge.

"Big tournaments don't forgive improvisation. If players can't explore your sportsbook early, they will simply bet elsewhere," Kuznietsova notes.

Read more » Launching Early Proves Critical for World Cup Success, says SOFTSWISS Sportsbook