Sweden-based gaming company LeoVegas has struck a deal with Caesars Entertainment, which will provide market access, to introduce the LeoVegas brand in New Jersey, marking the company's entrance to the US market for the first time in their history.
To deliver top-of-the-line gaming experience as they enter the US market, the brand will launch their own proprietary technical platform called Rhino. This enables the company to have full control over the product and will "enable a unique and competitive gaming experience for American customers."
Caesars Entertainment, their partner in this endeavor, will provide LeoVegas market access in the regulated gambling market of New Jersey.
As part of the US launch process, the platform will be certified by the New Jersey's online gambling regulatory body. The Rhino platform is developed for multiple brands and is ported for scalability and stability on Google Cloud. It is licensed under seven jurisdictions and handles more than ten brands. It can handle over 60 game integrations from casino providers, sports books and more than 30 payment service providers.
The company expects to be able to accept its first US customers around the first half of 2022.
LeoVegas Group's CEO Gustaf Hagman said, "We are proud to finally be able to share our plans to establish ourselves in the USA. We think the time and partner are right to launch ‘The King of Casino' in the USA. The American market has immense growth potential, and players are just now discovering online gaming. In the USA, too, we will focus on what we are best at - offering an innovative, world-class gaming experience directly in mobile phones. Establishing ourselves with our proprietary platform is a strategic decision, and we know from other markets that having full control over our technology is a key competitive advantage."
New Jersey, a US state with around 9 million people, was one of the first to legalize online gambling in 2018. Today, it's the biggest online gambling market in America with revenue of over $1 billion in 2020 alone.