Pragmatic Play is expanding its deal with Betsson Group as the operator takes Spanish-language Roulette live with one of its brands - Betsafe.
As Betsafe is on its way to expand further into Latin America, the deal sees Betsson Group leverage the extensive reach and expertise of Pragmatic Play, whose games have gained great popularity and recognition throughout the region. Pragmatic Play's Roulette boasts innovative Live Casino customizable branding, enabling bespoke customization and dedicated branded environments. Thanks to a range of cutting-edge technologies, the product allows operators full control over the game's look and feel.
Betsson Group is home to 20 brands all over the world and is a major partner of Pragmatic Play. The two companies reinforced their ties earlier this year, with Pragmatic Play supplying Live Casino customizable branding to Betsson's Swedish operator, Jalla Casino. As a continued effort to build upon this partnership, Betsafe is the latest Betsson Group brand to add Pragmatic Play's premium Live Casino content as part of an extended agreement.
Betsafe, a well-established gambling platform since 2006, has quickly earned a reputation as one of the most respected gaming sites in the world. Known for its popularity in the Nordics and Eastern Europe, Betsafe currently makes significant strides in entering the Latin American market. Pragmatic Play's long-standing partnership with Betsson Group now spans multiple brands and countries, with the recent agreements marking Pragmatic Play's continued growth of its Live Casino supply in key markets worldwide.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said:
"A customized brand experience paired with a localized language for Roulette is a powerful combination, and we are thrilled to be adding value to Betsson Group's Betsafe brand and its Spanish-speaking players.
Pragmatic Play has gone from strength to strength in Latin America and we are excited to be bringing our bespoke branded Roulette with Betsafe as it expands into the region, giving even more players access to immersive Live Casino experiences that power up new possibilities of play."
Andrea Rossi, Commercial Director of Southern Europe and LatAm at Betsson Group, commented: "Pragmatic Play's Live Casino customizable branding has already proven a hit across our operator estate, and we are delighted to bring it to our Betsafe customers.
We're confident our players will enjoy the immersive Roulette experience and look forward to working closely together for the foreseeable future."
Source: https://www.pragmaticplay.com/en/news/pragmatic-play-expands-betsson-partnership-with-betsafe-agreement/#
