MGM Resorts International, in partnership with LeoVegas, has launched their BetMGM iGaming and online sportsbetting brand in the UK.
This marks MGM Resorts' strategy of expanding the BetMGM brand into international markets. The new international BetMGM-branded offering leverages the technology and platform of LeoVegas, a Swedish-based gaming company acquired by MGM Resorts in 2022.
MGM Resorts CEO and President Bill Hornbuckle said:
"BetMGM is a proven brand in the sports betting and iGaming space, and we look forward to welcoming international players into our platforms designed specifically for them. The announcement represents a key step forward in our international growth strategy, which has been advancing rapidly since our acquisition of LeoVegas."
The BetMGM UK online provides customers with exciting new product features such as frequent and large-scale jackpots, exclusive slots, loyalty rewards, and unique and attractive sports promotions. The new sports and casino experience uses the BetMGM brand and MGM Resorts' best-in-class heritage entertainment in Las Vegas to offer a captivating and safe online experience in the UK.
Now, the product is available on desktop and mobile web with further functional development, including mobile applications, planned before a national media launch in mid-September. For more info, visit: betmgm.co.uk.
President at MGM Resorts International Interactive Gary Fritz said:
"We've had great success in the U.S. and Canada with our BetMGM brand and we're confident we can duplicate this success in other markets, beginning with the UK. The UK is a mature online gaming market, and we believe the BetMGM brand will provide distinct relevance to both sports bettors and iGaming consumers."
BetMGM, LLC, the joint venture between MGM Resorts and Entain, will continue operating the BetMGM brand in the United States and Canada using the technology and platform provided by Entain.
LeoVegas is currently available in nine jurisdictions in Europe and Canada.