The parent company of partypoker and PartyCasino, Entain, has inked a multi-year partnership with McLaren Racing, starting from the current 2021 Formula 1 season.
The partnership sees both brands feature on McLaren’s Formula 1 cars and drivers’ helmets throughout the current and forthcoming Formula 1 seasons.
This wonderful partnership officially begins on May 23, 2021, at the iconic Monaco Grand Prix. Tune in to the race to see PartyCasino displayed on the helmet of lead driver Daniel Ricciardo and also on the protective halos of both McLaren MCL35M cars.
The partnership has lots of benefits for both McLaren Racing fans and the players of partypoker and PartyCasino. These include the following:
An opportunity to become “Inside Track” reporters on McLaren’s progress
Daniel Ricciardo will feature in a special poker tournament featuring a behind-the-scenes video
Exclusive competitions to win access to Grand Prix and McLaren’s state-of-the-art Technology Centre
McLaren-themed casino content and access all areas games on partypoker and PartyCasino
CEO of Entain Jette Nygaard-Andersen is delighted to form a partnership with McLaren Racing, “We are immensely proud to be partnering with McLaren Racing, a team who is synonymous with creating thrilling entertainment by constantly innovating and staying at the cutting-edge of technology. This is the same approach we take in providing moments of excitement for our customers, and we are truly excited about the opportunities we have to create new content for our PartyCasino and partypoker customers as well as bringing this great brand to new audiences.”
CEO of McLaren Racing Zak Brown said, “Fan entertainment is a major focus for our team and sport. Like McLaren Racing, Entain brands such as PartyCasino and partypoker place a high importance in providing moments of safe and responsible excitement for their customers.”
“We look forward to starting our partnership with Entain from this weekend’s Monaco Grand Prix and the activity we have planned together in creating moments of excitement for fans and customers.”