BetMGM, the new UK iGaming and online sportsbetting brand from MGM Resorts International, has released its very first advertising campaign starring American comedian and actor Chris Rock.
With the brand having been launched just recently, the fully-integrated campaign shows how BetMGM can provide the best that Las Vegas has to offer, introducing a new golden era in sports and online casino as well as bringing entertainment to the UK betting industry.
The campaign features the famous award-winning entertainer Chris Rock with a lion on a gold speedboat traveling from the Bellagio Fountains to the Thames. The campaign aims to introduce the brand and its “golden” offers and products, with Chris Rock imparting details on enhanced bonuses, price boosts and the industry-leading Free to Play £2 million prize for correctly predicting six Premier League Scores (Golden Goals) as well as exclusive BetMGM content and one of the biggest jackpots in the UK; currently totaling to £15.4 million.
Aside from the hero campaign which had been developed in partnership with London-based creative agency Recipe, the company has made a responsible gambling ad, ensuring players to keep their play safe.
Sam Behar, UK Director of BetMGM, said:
“We are incredibly excited to launch BetMGM in the UK and give customers something new. This campaign leverages the heritage of MGM Resorts’ best-in-class Las Vegas entertainment to deliver a unique proposition to the UK market. Alongside standout promotions and our A-list ambassador Chris Rock, this campaign clearly demonstrates BetMGM’s commitment to bringing a fresh and entertaining approach to the market. It’s showtime!”
About BetMGM UK
BetMGM UK is a brand new sports betting and online casino endeavor bringing a new golden era to the iGaming space in the UK. It offers world-class exclusive content, industry-leading odds, enhanced offers and supersized jackpots never before seen in the UK.
BetMGM UK is operated by LeoVegas Group, a subsidiary of the global gaming and entertainment company MGM Resorts International.
this will bring lot of good things in las vegas, in mgm resort and for sure lot of people will come just for this and ofcourse to play and spend money there! for uk market this will be also big things and we can just wait for some time to see numbers and how big promotion this will be and how much they will earn from this! nice move from them to sign up chris rock!
Nice decision to use Chris Rock to advertise their betting product , he is very well known , charismatic comedian and actor , many love him , so this ad will attract many new customers for sure . i saw the ad video at the main article , it is very nice and i wanted to see it all to the end , nice promotion campaign
Chris Rock bringing a touch of Vegas to the UK with BetMGM's launch ad campaign is a bold move. It'll be interesting to see how the humor and charisma of Rock align with the British audience's taste for betting entertainment.
