Giancarlo Fisichella from Italy is a very successful driver for Ferrari in Formula 1 who now has signed as the new poker ambassador for Party Poker. Fisichella is quite well known for being a good poker player as well as F1 driver after he's impressing results at the Sport Stars Challenge IV in London earlier this year.
Party Poker will celebrate their new ambassador by having freerolls and tournaments for Italian poker players where they can play against Giancarlo Fisichella. I personally think that Fisichella can become a great poker player by time if he's as fearless at the poker table as he is on the racing track.