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William Hill Confirms Merger Talks With Amaya

Tags: Amaya, William Hill.
Posted on Tuesday, October 11, 2016 by "T".

Canadian and UK gambling groups are currently in merger discussions worth about £4.5 billion, despite major challenges for both companies. Along the waves of merger deals that is transforming the industry of betting, Canada's Amaya and UK's William Hill both agree that combining the two troubled gambling companies could potentially be a perfect match.

Amaya runs PokerStars, the world's biggest online poker business; however, it has struggled to expand its sports betting arm and wasn't able to further diversify the company. William Hill, on the other hand, is one of UK's biggest retail bookmakers via its numerous shops; however, it is getting beat up by its rivals from online competitors and new taxes.

Both companies have been seeking out a major deal for months. On Saturday, they said they were in talks about a £4.6bn all-share "merger of equals".

"The potential merger would be consistent with the strategic objectives of both William Hill and Amaya and would create a clear international leader across online sports betting, poker and casino," say the companies, which emphasized that no deal yet has been finalized.

People within the industry who have knowledge about Amaya and William Hill are appalled that the pair is considering to merge. One senior executive from a competitor company said, "Two wrongs don't make a right." Another one close to William Hill's hierarchy says," As a dish, it probably needs a lot of sauce to make it palatable for shareholders."

The skepticism is mainly the outcome of the turmoil Amaya and William Hill have gone through over the past year. That time, both companies have lost their chief executives, seen their share prices markedly fall, and have been subject to opportunistic takeover bids. However, the two companies believe it is vital to act on a quickly consolidating sector.

Competitors Paddy Power and Betfair merged in February, while Gala Coral and Ladbrokes are nearly finalizing their combination. The owner of Sportingbet, GVC Holdings, purchased Bwin last year after outbidding its rival 888 Holdings.

If the merger pushes through, the combined William Hill-Amaya would be huge enough to also enter the list of the biggest companies listed in London.

Source: http://www.telegraph.co.uk/business/2016/10/08/william-hill-in-talks-over-5bn-merger-with-pokerstars-owner/


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16 comments for "William Hill Confirms Merger Talks With Amaya"

 yayoav10/11/2016 10:21:35 AM GMT
Amaya (PokerStars) is doing with all the gaming market gradually, that's not good.
Monopolizing and abusing'd just be their placement on the market to impose its policy, always to the detriment of the players
 shokaku10/11/2016 11:13:21 AM GMT
A bit like the Party-bwin merger on steroids. One compamy very strong in the poker business, the other in betting. So it could make sense. But this trend to bigger and bigger merges will put pressure in the competition, and we could end up with a few really big companies dominatig the scene.
 Tony_MON7ANA10/11/2016 12:15:23 PM GMT
Very interesting news!
Apparently this is a mutually beneficial decision. By merger both William Hill and Amaya would create a clearer global leader across online sports betting, poker and casino. The deal could also lead to enormous revenue synergy potential.
 yayoav10/11/2016 1:22:56 PM GMT

Remember that Amaya (Pokerstars) is also bidding for the purchase of Party / bwin as well as 888poker.
If Amaya gets 2 platforms, it would be put in a position of privilege in the market.
Would always be to the detriment of the player.
 TheMachineQC10/11/2016 2:26:27 PM GMT
Posted by yayoav:

Remember that Amaya (Pokerstars) is also bidding for the purchase of Party / bwin as well as 888poker.
If Amaya gets 2 platforms, it would be put in a position of privilege in the market.
Would always be to the detriment of the player.

Yes of course, especially considerign their promotions are the worst of all. And have been for a while. 888 and Party being about 100x or 200x smaller are able to offer good promotions, and Amaya isn't?

I say screw this company. I like stars platform but it's just a platform, I don't understand most people's inconditional love about it...

We'll see I guess! I may boycott Amaya if they get too big and don't offer shit in return to players.
 dule-vu10/11/2016 3:09:46 PM GMT
ofcourse this will bad for lot of players,if one or two company have most of market,they can choose what to give,what not,to reduce promotions and loyalty program!everybody can see how different is bwin in last 2 years,there is no more b isnide prize,like they had,clothes,electronics and so on,so this will be bigger problem in future!
but for me huge problem is how in last months we have lots of restriction for countries to play on some sites,even its EU country or some other!they dont give option for us,beacuse your country dont get any tax from that,so they want to close playing for us!politicians D O N K S!
 pochui10/11/2016 5:08:33 PM GMT
emotions aside bout how great amaya is and what a fantastic thing it turned out to be for all the pokerstars fans, i must admit that this merger of companies where one is good in betting and shitty in poker, and other not so shitty in poker (good in poker previously) and quite shitty in everything else makes some sense.
 damosk10/11/2016 7:38:23 PM GMT
It's always the way when huge amounts of money are involved that the big boys want a bigger piece of the pie until it all implodes in itself and eventually it will al turn full circle.... But by then we will all be playing poker on one platform and playing huge fields of players.... Or relatively few dos people will have had enough and walk away.
 Mober10/11/2016 9:04:47 PM GMT
From bad to worst for the layers at the end. They keep shrinking things down.
At the end when only a couple are still standing, that will be the worst, for the players
in terms of promotions and offers.
Already the deals for the new players, have nothing to do with what use to be in the past.
 bowie198410/11/2016 11:48:10 PM GMT
Wonder why not trying to go after b365 if they really want a strong sportsbook site with a wide arrange of users...
Will Hill is really not that great on their online platform hence their share of the online bookie market.
 pajalnick10/12/2016 7:00:06 AM GMT
merger and monopolization is not very zhorosho consumer .... am I missing just one example that touched me personally ... I have long played in FullTilt and I really liked the room ... it was for me an alternative to PokerStars ... .. and then merged with PokerStars and all e ended up what was over and it was very bad
 doubletop77710/12/2016 8:45:10 AM GMT
This could well be a very good merger for both parties. William Hill have been struggling to keep up with the other large High Street chain of bookmakers and this can only be a help for them
 dule-vu10/12/2016 3:00:33 PM GMT
as I said,I dont like this market moving and its not good that small numer of companies or just two or three have monopoly!its same as you dont want that some big grocery stores have monopoly at your country and that they have to fight for your money and to have low prices!its same with this,you have to have "fight" at betting,casino and poker market!
 demodawggy10/13/2016 1:47:54 AM GMT
... Big Smile< ...Fat Bastard and Doctor Evil had an offspring,....and they DID get a room together,..trust me on that one...I had my camera handy as evidenced in the video I posted on YouTube (below)

... Big Smile< ...They named that demonic offspring Amaya Nosferatu...

... Evil< ...Bwuaaaaa-Haaaaaa-Haaaaaaaaaaa.... I want to suck your wallet.... Angry


 dule-vu10/15/2016 3:38:22 PM GMT
will see what will happen with this things and what will bring to us!I have some sites,like paddy power,where I love to play all kinds of things and hope that they will stay as they are now!if we wouldnt have market,we will have big problems!
 trasher500010/16/2016 2:39:41 AM GMT
Por decirlo de esta manera, hay cierta similitud entre el margen de beneficios que una casa de apuestas se queda (@1,83 - @1,83) y la forma de ganar dinero de las salas de poker. En el mundo del poker, esa "comisión" se conoce como RAKE. El rake es el porcentaje de dinero que la sala se queda por cada torneo o por cada mano jugada en la modalidad de "cash" que supere cierto importe. Pongamos como ejemplo un torneo de 6 participantes, en los que cada uno aporta 1u. como inscripción. En total hay 6u. que en teoría, pasarían directamente al bote de premios. Pero entonces la sala no ganaría nada. Lo que hacen es quitar un % de ese bote. Reparten 3,40 al ganador y 1,80 al segundo clasificado. Un total de 5,2u. repartidas, quedándose 0,8 o lo que es lo mismo, un 13% del premio total. Un pastón, si me permitís.

Entonces, tenemos en España la sala más grande, que todos sabéis cuál es, ofreciendo simultáneamente más de 200 torneos rápidos, más de 300 mesas de dinero, más de 20 torneos largos y todo eso sin contar los jugadores que están jugando en mesas de dinero ZOOM y los que disputan SPIN&GO. Son datos de hoy sábado a las 19.00 hora española. Por lo tanto, ellos tienen cerca de 1.000 mesas disponibles a la vez en las que van cobrando comisiones sobre las inscripciones de torneos y sobre las manos ganadas en mesas de dinero. Por lo tanto, creo que queda claro de dónde ganan dinero las salas de poker. Actualmente, no solamente ganan dinero del poker, sino que también ofrecen Blackjack (0,29%, 0,36% y 0,71% de margen de la casa en las diferentes modalidades) y Ruleta (2,70% de margen) por lo que los beneficios se multiplican.

El objetivo de la explicación a algo que puede resultar tan evidente es reflexionar sobre los motivos que tienen las salas de poker para favorecer a unos u otros jugadores. Para ésto no hay estadística que valga, ya que pueden haber múltiples teorías, pero las dos más extendidas son a) que las salas favorecen a los malos jugadores para que sigan jugando y no se vayan, y la otra b) es que favorecen a los supernovas y team pro's porque son los que más rake aportan a las salas, jugando torneos y partidas de stakes altos.

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