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23

Coca-Cola Shares Dropped after Cristiano Ronaldo Swaps Sodas with Water Bottle

Tags: coca-cola, Cristiano Ronaldo, euro 2020, finance, Portugal, shares, stocks.
Posted on 23 June 2021 by "T".

The influence of super celebs can make or break a brand overnight.

It only took one simple gesture from a football superstar to significantly bring down a mega brand's share price, by the billions.

The controversy that sparked over Cristiano Ronaldo removing the Coke bottles at a Euro 2020 press conference and replacing it with water resulted to Coca-Cola's share price dropping to $4 billion.

As the football legend sat at a press conference prior to Portugal's opening match versus Hungary, there were Coke bottles placed in front of him, an attempt to promote the tournament sponsor's product.

Known as a health and fitness enthusiast as well as an enemy of softdrinks, Ronaldo disapprovingly moved the bottles away and held up a bottled water, telling people to "drink water" instead.

After Ronaldo's gesture, it was reported that the Coca-Cola share price dropped 1.6% almost immediately from US$56.10 to $55.22. The soda brand's market value went from $242 billion to $238 billion, a drop of $4 billion.

Ronaldo, now 36, is a sworn advocate of healthy food and has maintained amazing physical condition throughout his career. He once persuaded his son to not take sodas, including Coca-Cola. He said, "Occasionally my son drinks Coca-Cola or Fanta and eats crisps and he knows I don't like that."

It is no mystery that celebrities are a great way to boost a brand's presence, but it can also go south in some unusual or unexpected ways. When a very trusted and respected celebrity gives a product or brand their approval or disdain, it can have a weighty impact.

A lot of people highly praised Ronaldo for his stance on sugary beverages. Even if Coca-Cola is obviously known as one of the major sponsors of UEFA Euro 2020, Ronaldo's actions have ingrained the fact that time is running out for brands that are involved in selling products that are unhealthy.

Of course, people will still drink Coke and other sugared drinks, but the longer-term implications are evident. In time, more and more individuals will raise their voices against brands that are not in line with good health.

Source: https://wwos.nine.com.au/football/matthew-pavlich-cristiano-ronaldo-coca-cola-stunt-analysis/4192ea4a-4ce9-4747-b931-813b7d6c18fd


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89 comments on "Coca-Cola Shares Dropped after Cristiano Ronaldo Swaps Sodas with Water Bottle"

Displaying only the 25 latest comments. To view all comments, please visit the forum thread:
» Coca-Cola Shares Dropped after Cristiano Ronaldo Swaps Sodas with Water Bottle


 dule-vu10/09/2021 05:05:55 GMT
I cant believe anymore!
 Rocio2512/09/2021 01:01:46 GMT
Let's be aware that water is very important for the body because our body is more water than solid and thus help our body to function properly and thus prevent diseases pains ect so drink water every day.
 dule-vu12/09/2021 01:37:38 GMT
Do you read posts from other members?stop spaming in same threads!
 Rocio2516/09/2021 00:10:58 GMT
It is important to drink water because it allows us to live healthily, water allows you to avoid diseases and we should avoid consuming sugary drinks because they hurt us, I think they take their toll and therefore we should reflect on it and keep in mind that water is important.
 CALICUL16/09/2021 00:15:00 GMT
I drink water, tea, natural juice, beer, wine, but not coca cola
 Rocio2519/09/2021 03:01:15 GMT
Cristiano Ronaldo's gesture shows that people should drink water and not other beverages that are harmful to our body and we all know that soft drinks are harmful to our body and bring us many diseases so we should drink water and not other beverages that are harmful to our body and we all know that soft drinks are harmful to our body and bring us many diseases so we should drink water and not other beverages that are harmful to our body.

Translated with www.DeepL.com/Translator (free version)

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Cristiano Ronaldo's gesture shows that people should drink water and not other beverages that are harmful to our body and we all know that soft drinks are harmful to our body and bring us many diseases so we should drink water and not other beverages that are harmful to our body and we all know that soft drinks are harmful to our body and bring us many diseases so we should drink water and not other beverages that are harmful to our body.

Translated with www.DeepL.com/Translator (free version)

------------
Cristiano Ronaldo's gesture shows that people should drink water and not other drinks that are harmful to our body and we all know that soft drinks are harmful to our body and bring us many diseases so drink water.
 dule-vu19/09/2021 05:45:51 GMT
ok,now its enough,stop spaming for god sake!look what you do from this threads and from this forum!you dont know word of english,thats why you can read posts from of us!nobody care that you write every day how good is water,its GAMBLING SITE,not healthy site!you do same stupid things as one other member,who ruin this forum like you do,with spaming in such a old threads that nobody care!
every you spam just to collect 50 points and we can see results from this!what a donk!
 Rocio2521/09/2021 22:02:52 GMT
We all know that Cristiano Ronaldo is the best player in the world for his football career, he leads a healthy life and this transmits to all people with this gesture that showed that we should drink water and not sugary drinks but it is up to us whether we do it or not.
 dule-vu21/09/2021 22:03:08 GMT
Please stop spaming about water!
 Rocio2523/09/2021 02:53:28 GMT
Well we all know that consuming water is important because it improves our organism and we live healthy that way but we know it but we don't practice it and that's where diseases come from so you wait to consume water every day and you will see good results.
 dule-vu23/09/2021 05:07:00 GMT
I cant believe that you dont read posts from other members!
 Rocio2526/09/2021 19:37:33 GMT
We all know that Cristiano Ronaldo is one of the best players in the world because his dedication and effort has made him achieve many things in the field of soccer and we know that he leads a healthy life and also promotes people to drink water which is for the welfare of the people.
 dule-vu26/09/2021 19:37:51 GMT
3 days without spam about water is too long...
 Rocio2501/10/2021 02:32:28 GMT
Cristiano Ronaldo is one of the best players in the world leads a healthy life and what he conveys is that we should all drink water instead of drinking sugary drinks that are detrimental to our health, so drink up!
 CALICUL01/10/2021 14:42:04 GMT
Rocio, here are other threads, not only few where you write. You should try them
 Rocio2503/10/2021 01:02:17 GMT
We know that people who are influences in the world of soccer mark much what they do in this case we see that this player Christian Ronaldo made a gesture that significantly reduced the share price of a mega brand.
 CALICUL03/10/2021 09:00:28 GMT
dangerous people have influence, including businessmen or politicians
 antonis32104/10/2021 19:00:07 GMT
I might think coca cola harms , but I like a lot drinking fanta and sprite , so my money go to them either way , lol .
 CALICUL04/10/2021 19:05:44 GMT
it's your pleasure, but it's not good
 Rocio2506/10/2021 15:52:01 GMT
Drinking water is very important because it helps us in our body now few people drink water because they are more inclined to drink soft drinks that harm the body now we must become aware of this and change to a healthy lifestyle and
 CALICUL06/10/2021 16:01:29 GMT
Rocio, search for other threads.
 Rocio2510/10/2021 22:54:26 GMT
Drinking water is very important because it helps you to avoid certain diseases and have a healthy body many times we are inclined to soft drinks or sodas that harm the body I think that if all people would drink water would avoid different diseases
 dule-vu10/10/2021 22:55:50 GMT
Why you just cant stop with spamming?
can somebody close this thread?
Its bloody gambling forum,not forum for health!
 Rocio2524/10/2021 14:49:46 GMT
Drinking water helps your body as it helps you lose weight it avoids certain diseases it keeps you active active now there are many sick people for the reason of consuming water, refrezcos are reasons for diseases that harm the body
 dule-vu24/10/2021 15:10:52 GMT
Just when I thought that you stopped with everything...

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