The world's biggest soccer competition for sports fans and bettors is getting closer.
As the 2022 World Cup in Qatar is fast approaching, sports gambling operators are offering new and better experiences to their customers.
The NFL always signifies big money for sportsbooks, but the sport is mostly celebrated in the US and other select markets.
Soccer, on the other hand, draws great attention all over the world. Sports platforms have been finding new ways to reach out to new users in the wake of the betting craze. Right now, many punters have the possibility of wagering on all kinds of situations that arise during the match.
The soccer event, which millions of fans worldwide are anticipating, means sports betting shall prominently dominate this November and December. It could be the perfect opportunity for sportsbooks to get the upper hand over the competition.
In the last World Cup held in Russia, FIFA reported that when it comes to global turnover, bettors wagered around €136 billion (US$137.8 billion). Per game, the average was €2.1 billion (US$2.12 billion).
Premium Experiences in Betting
Now, many operators are focusing more on retention campaigns rather than attracting new customers. This way, they can make sure their customers don't start searching for alternatives.
Many sports betting operators are creating "premium" experiences, however, their definitions may vary. Some could offer better prices and cash-out options. For the latter, one thing that's becoming increasingly frequent is the possibility for punters to withdraw their winnings any time they wish.
It's highly likely there will also be guaranteed promotions offered daily during the World Cup. In competitive markets, improved odds, free bets and fair payments on offer to obtain and retain users will be made available.
Of course, regulators shall be paying more attention to sports betting as well. It has become obvious that watchdogs everywhere are more interested in the implementation of responsible gambling than ever. As such, operators can expect their every move to be under close observation.
Picking the Best Team to Win
For now, Brazil, France and England are leading in the list of top contenders for the prestigious title.
Who do you think will win the 2022 World Cup?
Will it be Argentina, Belgium, Brazil, England, France, Germany, Netherlands or Spain? or any other country team you have in mind?
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Source:
https://www.casino.org/news/qatar-2022-world-cup-has-sportsbooks-scrambling-to-attract-customers/
Image: FIFA World Cup - Twitter