Push Gaming has further strengthened their partnership with Betsson by directly integrating its operations through Push's own RGS.
The extension of the already established partnership with Betsson is set to streamline the delivery of Push Gaming's award-winning content and will provide Betsson's 20+ brands with all of Push's releases.
Highly popular titles such as Jammin' Jars 2, latest release Fat Drac and the upcoming Fire Hopper will be some of the games to go live for players across Betsson's substantial estate, significantly boosting the supplier's presence across a variety of markets.
Operating actively in 18 jurisdictions, Betsson provides one of the strongest and most diverse product offerings in Europe. Thanks to this new direct integration, Push Gaming's content will continue to enhance the operator's quality slot portfolio with its player-first ethos.
Commenting on the release, Head of Sales at Push Gaming Fiona Hickey said, "Having a high-profile partner such as Betsson make the switch to our platform is a milestone for us. This will allow us to ensure the refined service provision that it expects and aligns perfectly with our forward-looking growth ambitions.
"The player base available to us through this relationship cannot be understated - it hugely strengthens the exposure for our player-favorite content."
Head of Games at Betsson Paul Malt added, "We're rightly proud of the foundations we've built at Betsson and the way in which we provide our services to our loyal players. Having the likes of Push Gaming's titles on our brands only furthers that provision.
"It makes sense to streamline the supply of games directly and we're looking forward to bringing more of the best in iGaming content to regulated European markets."
The announcement comes after a hugely successful year for Push Gaming, having won honors in the recent Casino Beats Game Developer Awards and also for being shortlisted for a further four crowns at the prestigious EGR B2B Awards 2021.
Push Gaming continues to build momentum gained from the acquisition of an MGA and UKGC-licensed platform in 2020 and is set on expanding across Europe with many new market entries prepared for the upcoming months.
Source: https://www.pushgaming.com/blog/push-gaming-strengthens-tier-one-ties-betsson-deal-extension.html
