Amaya is looking to change the marketing strategy for PokerStars as it has recently dropped endorsement from their brand ambassadors. The company has officially stated that their brand marketing strategies will focus mainly on in-site offers.
Highly popular sportsmen like Christiano Ronaldo and Neymar Jr. (picture) have become the face of promotional material of the gaming company. However, in a recent email to affiliate, the letter states:
"Starting April 1st 2017 we will be focusing on our ongoing Free Welcome Bonus Offer. In addition, our branding team has designed some wonderful creative and banners to help support your acquisition efforts and drive in some big numbers!
Therefore, as of midnight March 31st 2017, all Cristiano Ronaldo & Neymar Jr promotions materials (ie. banners, images, etc) will have to be replaced as the Cristiano Ronaldo & Neymar Jr banner creative will no longer be valid for you to use from that date."
While PokerStars has been pioneering the signing up of top sports personalities for marketing campaigns, in a stunning new development they have decided to let go of their brand ambassadors. Other endorsers who will also be dropped will include tennis stars Rafael Nadal and Borris Becker, along with two Olympic gold medalists.
The offers and promos will surely evolve in a big way for the largest poker site. Their strategy now is to focus more on recreational player volume as well as on free welcome bonus offers. Although famous personalities have helped spread their name, the dramatic change in approach by the parent company will have no lasting consequences on the company.
As it stands from a playing perspective, PokerStars will continue to operate as it always has. It is also unlikely that it will relinquish its place as one of the premier online poker site any time soon.